Old Marketing No Longer Working in Canada?

http://www.copyblogger.com/blame-canada/

    The link above is an interesting article talking about how Canadian customers moved their preference away from old school marketing.
   
    Inbound marketing vs. outbound marketing is surely an interesting topic that would come up from many people's mind after reading the Hubspot case. Making cold cold is one of the example of the conventional outbound marketing. I remember the unpleasant experience of back in the old days when I was being cold called endlessly in the beautiful Sunday morning by the telemarkers like newpapers, life insurance, or credit card companies...etc. Seemingly the conventional outbound marketing practice does not work anymore in Canada because no Canadian likes to be bothered when they are enjoying the leisure time with family and friends...etc. And no one wants an undesired morning call during the weekends.
   
    The author pointed out that the marketers cannot simply make Canadian customers to buy their products by the conventional marketing strategies. A more pursuative and convincing marketing approach must be developed.
   
    In the past few years the new "inbound marketing" method has become a hot topic among the Canadian marketers and business owners. Inbound marketers think to make cold calls is not wise at all. Rather than to cold call to yell at Canadian customers, Canadian customers like to hear or see good reasons why they should buy from you contributed to the society and others through the media and internet. They now tend to be more careful when making the buying decision. They want to know if you are contributing to the environment or to the society, or if you are co-creating the value with them. Customers want to see how much you care and contribute, not how assertive and pushy you rise your tone when you are marketing your product. If that's the case, word-of-mouth or inbound marketing might be more effective to get customers' resonation.

    However, since the "inbound marketing idea" is what Hubspot is selling, Hubspot is facing the problems that other outbound marketers have. It does not mean that outbound or old school marketing don't work anymore. In fact, each business, product or service has different need of different marketing methods, an in-depth analysis of the business is required when deciding what kind of marketing method is use, which means we need the "customized marketing strategy based on the individual needs of every business."