Speaking of Viral Marketing, the perfect combination that comes to my mind is online social media and
word of mouth. Everything starts from the internet!!
Not only companies wanting to sell their products or services use this marketing method, but also
artists wanting to promote themselves and their latest hits seems to be using this viral marketing as
a main channel to connect with their audiences.
The most basic and famous way is to upload your video clips, sometimes called viral clips, to youtube.
Here, I have an example of Korean-Australian twins, who want to be duo singer. Their names are
Janice and Sonia. I have been following their works for almost a year now because my friend, who
is their biggest fan told me so (it is a power of word-of-mouth).
A few years ago, only handful amount of people know them. Today is a whole different story.
As they continue uploading their video clips, together with the power of word-of-mouth, one of their video clips hits 5 millions views on youtube and they were able to hold a successful concert in LA (May 2010.)
For them, it proves that "Viral Marketing" does work!!!
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