Asahi Breweries, LTD.

Asahi Breweries, LTD., beverage and frozen food industry adopted interesting marketing strategy. Initially, they classified all drinks’ markets into several categories, such as tea markets, can shouchu markets and so on. According to Asahi, if Asahi acquired No.1 share of very small market, people would memorize Asahi’s name as No.1 player. That is to say, their brand value could dramatically increase. At last, Asahi could defeat against competitors in the profitable markets, beer markets. Now, Asahi is the No.1 play in Japanese beer markets.

I agree with Asahi’s marketing stragegy because Japanese customers tend to choose famous industry’s products.