According to Japan Research Institute, Limited., Sake consumption in Japan had been larger than Shochu until 2004; however, this position has been changed. Why has Shochu drawn Japanese people? Shochu industries, especially in the Kyushu district tried to strongly advertise below mentioned three things when Japanese were very interested in both health and savings.
1.To prevent thrombosis due to stresses.
*I do not know it is true or not…
2.Cheaper than Sake.
*In fact, depends on the brand…
3.Various materials, such as barley, potato, and rice.
*I agree…
I think that Shochu industries succeeded in exchanging values with Japanese customers depends on their requirements. I love potato Shouchu because it is very tasty. This is a main reason for me to drink it. Do you agree with my taste?
1 comment:
I've tried a variety of shochu before, but I believe you're right about that.
Just giving some more idea about how effective Japanese has marketed Shochu and Sake.
In Thailand, we have "Sato" which is a traditional northeastern Thailand beer style that has been made for centuries from starchy glutinous or sticky rice by growers in that region. Sato is commonly called Thai rice wine.
Frankly speaking, (which may be true or not), Sato is very much alike Japanese Sake in terms of production process and quility of products, and of course taste. But the product image of these two are different. Sato is popular among lower class of society, while, the upper and middle one are more likely consume the imported western whiskey. Moreover, "PRICE" is much different (may be more than 10 times diffent). Of course, culture, custom, and customer behavior are main players here but how Japanese market their Sake and create value to customers which leads to a better image of the product is more interesting for me. Next time, let's talk about beer. lol ^^
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