Dear my beloved friend,

I am Ari Rangkuti From Indonesia, i want to introduce a nice article about "Marketing on the Internet" written by Pallab Paul and published in Journal of Consumer Marketing, vol. 13 no. 4 1996.

This article is nice reading to support us to have a good understanding about how marketing and Internet is a nice combination. This article provides us history of internet and how internet support marketing field. The author argues that utilizing the Internet as a marketing tool is something that businesses today must consider. On the other hand the Internet has many risks associated with its use, but it also has many benefits that may outweigh the threats.

Have a nice reading friend, i hope this article can help you guys..

Ari Rangkuti

Student ID : 2B02A3