Perhaps one of the most memoriable viral marketing campaign I remembered is the one created by Jib Jab for the Obama Election campaign, it was so popular at that time even news channels like CNN and BBC are all showing it on their news programs.
But what most people do not know is that Jib Jab actually also creating many other similar mini episodes of animation that helps to create viral effects for election candidates, such as "Governator" Arnold Schwarznegger in this video among many others.
Once again, it just show the power on the Internet when it comes to marketing.
1 comment:
I agree that e-marketing helped Obama a lot during election. I also found an interesting article about that.
"Obama’s Secret Weapons: Internet, Databases and Psychology"
http://www.wired.com/threatlevel/2008/10/obamas-secret-w/
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