The Internet is become the “new normal” way of life for us. When we are online and looking for news and information mostly seek recommendations from friends or use search engine. This is how we make new form of marketing communication commonly referred to as viral marketing.
Viral marketing typically starts with the marketer creating some form of electronic content such as a video or a mini-site of which is usually brand-building. After viewing the viral marketing ad we deciding whether we want to pass it to our friends or not. But what are the motivation for us doing it?
Usage for viral marketing is increasing but the factors critical to viral marketing
effectiveness remain largely unknown. May be that's why 85% of viral marketing is failing.
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