9-910-036 (Feb,2010)
Google Inc.
Google's mission is to organize the worlds information and make it universally accessible and useful.
In the above mentioned case study of Google Inc. on page No.7, headlilne is Pressure on the Core Business or Complaints.
Subtitle complaint by user.
Users: Google collected users' full search histories, including all details of user' searches and, in many instances, the search results that users clicked. This search and browsing histor was sensitive--potentially revealing all manner of user interests. Speaking for Google, CEO Schmidt adressed Privacy in an interview with CNBC:" if you have something that you dont want anyone to know, may be you shouldn't be doing it in the first place. But if you really need that kind of privacy, the reality is that Ssearch Engines, including Google, do retain this information for some time. And... we're all subject, in the U.S., to the Patriot Act, and it is possible that information could be made available to the authorities. Google stated that it retained full search logs for 18 months, and took steps to anonymize logs after that.
Some Google advertisements linked to sites that attempted to defraud users-for example, promising "free" ringtones that actually carried a charged. In 2008 litigation, a victim of such overcharges attempted to hold Google responsible for her losses, but Google successfully defended the case, arguing that Google was not responsible for ads that came from independent advertisers; and Google continued running the ads even after user complaints.
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