Friday, November 12, 2010

Breakaway with ipad and verizon

Verizon Wireless has just released a new commercial featuring its WiFi card and ipad.

In video, we see a young male using the iPad indoors. Then his house breaks up into pieces and flies off. The video ends with the guy using ipad on a picturesque seaside cliff, showcasing the ability to use it in combination in any places.


Very simple and easy to understand commercial.





Do you see any values with both products together?

1 comment:

A said...

Thank you very much Jamie to share this video. This is a good viral marketing example with still remain the concept "simple and easy" targeting to the right group "young people who like the convenience thing".

When u mentioned about iPad, I also found something interesting about blending. If u still remember the last time that Prof. open video about blended iPhone, this is another blended video... but this time iPad!!! not iPhone.

http://www.youtube.com/watch?v=Dd-JJTs2aKU