It was very popular Add among Japanese once.
This Add contributed to the sales of a perspiration deodorant, Ag plus.
SHISEIDO lunched this product in Oct. 2000, and it has been ten-year-run product. In general, if you can sell 100 million product in this market, it is called hit product. However, they were able to sell it 540 million for the first year. This was amazingly hit product.
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