Thursday, November 18, 2010

Did You Say Beautiful Pilipinas?

Less than 24-hours after going online, the Philippines' brand new tourism website was immediately put down. "Pilipinas" is the local word for the Philippines, while "Filipinas" is used to describe Filipino women. The new website's address was supposed to be www.beautifulpilipinas.com. But apparently, there is an existing porn site, www.beautifulfilipinas.com and it was using the same keyword "beautifulpilipinas".

Personally, I don't like the sound of BeautifulPilipinas for a tourism website. It's just not catchy for me. But more than that, it's unbelievable that no one even bothered to check the search keywords and similar sounding URLs before publishing the new website. Good thing that this was supposed to be a "preview" and not a full launch. However, damage has already been done. The incident has caused a stir in social networking sites such as facebook and twitter.

Aside from the URL mishap, there were a lot of complaints on the usability and overall look of the website. See here.

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