There was a question during last week's class on how and who will be responsible for auditing website on their advertising impressions and so on...
Actually there are associations around the Internet that offer this service. These association are typically consist of groups of people who set the guidelines for these advertising companies on how advertising should be conducted on the Internet, similar to the association to doctors and lawyers who set rules for their profession.
An example is IAB (http://www.iab.net/) who certifies advertising companies to make sure they are compliant in their practices in regards to online advertising.
For instance, IAB offers a very clear guideline to their participating members on how to measure advertising impression online, and there are much more including online TV among others.
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