Tuesday, November 30, 2010

Marketing Now Drives Cyber Monday

Traditionally the day after thanksgiving is the biggest shopping day in the U.S. In the recent years, online retailers have sales on the Monday after Thanksgiving holiday, known as "Cyber Monday". In the article written by W&L Business Professor Robert Ballenger, Cyber Monday is created by improved internet connections and marketing strategy by companies.

For more please see article below:
http://www.wlu.edu/x52068.xml

No comments: