I have a great example of co-creation I want to share with everyone.
A few months ago the programmers of Microsoft IE9 turned to the Internet to get feedback and help develop and debug their new software.
They posted the program on a message board on the popular community board/news aggregation website www.Reddit.com. The IE team asked everyone to try it out and give feedback and ask questions. Since the discussion was on a 3rd party site and out of the control of the IE9 team, it was interesting to see the honest and often scathing feedback. They said some nasty stuff and pointed our numerous problems.
In the end the IE team was thankful. It helped them improve their product, showed that they cared about their users, and made free publicity for IE9 as well as for Reddit, and now they are able to offer a better product as a result. A win, win, win... win(?) situation that would not have been possible without the community of Reddit users online.
Here is a link to the results:
No comments:
Post a Comment