As we discussed in last class, there many B2B acquisition strategy in marketing today. I found an interesting strategy in recent video games.
Konami, a game maker company, is turning the release of Metal Gear Solid 4 into a huge event, with so many collaborative marketing schemes. In the game, like other war game, the main character is faced by wide range selection of artillery. The only difference is, they are also faced with many backup gadgets to support them. This is where the collaboration comes in. variance of products from Regain energy drink, Triumph motorcycle, Uniqlo T-shirts, Sonny-Ericsson cell phone, all the way until iPod are ready to help the main character with his mission. If He is tired from all the combats, they will be option to drink energy drink, or if he needs to change his T-shirts, the gadget windows will provide him with selection of Uniqlo T-shirts.
http://ps3.ign.com/articles/873/873465p1.html
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