After we finish Air France Case Study, I think, we more understand about travel industries especially air travel industries. Air travel industries are industries that high return and high risk. A lot of famous branded air travel was bankrupt, for example Concorde and the resent case JAL. Similar with JAL, in 1999 Garuda Indonesia faced bankrupt. The government bailout Garuda and change the management. Now, we can look Garuda become one of air travel with high profit and very aggressive in market. Garuda uses e-marketing to improve their business, they send email to the potential customer and touch the essential value of customer, “safe..safe...” This is the example which customer feel safe.
1 comment:
Triple Check
Change Customer Values
After we finish Air France Case Study, I think, we more understand about travel industries especially air travel industries. Air travel industries are industries that high return and high risk. A lot of famous branded air travel was bankrupt, for example Concorde and the resent case JAL. Similar with JAL, in 1999 Garuda Indonesia faced bankrupt. The government bailout Garuda and change the management. Now, we can look Garuda become one of air travel with high profit and very aggressive in market. Garuda uses e-marketing to improve their business, they send email to the potential customer and touch the essential value of customer, “safe..safe...” This is the example which customer feel safe.
Post a Comment