To promote its new phone X6, Nokia collaborated with local indie artists "24Herbs" to produce a video on web using a Nokia X6 and yelling "24Herbs" new song's name 'Hu Ge'. The video became popular amongst youngsters soon and received 2,000 views in one day. Although the video was launched after the promotion period for Nokia X6 has ended, it drew attention and created a viral effect which sustained the sales of X6.
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