"Triple Check" Change Customer valus

After we finish Air France Case Study, I think, we more understand about travel industries especially air travel. This industry is high return and high risk. A lot of famous branded air travel were bankrupt, for example Concorde and resent case is JAL. Similar with JAL, in 1999 Garuda Indonesia faced bankrupt. However, now Garuda generate high profit and very agressive in market. Garuda uses e-marketing to improve their business, Garuda send email to potential customer and touch the essential value of customer,"safe..safe.safe" This is the example which customer feel safe.