Distinctive design may be catch customer value.
[Mikiko Fujii, Customer]:
"One million yen... for me, it's not affordable. But for someone who loves fancy designs or consider cell phone as an accessory, one million yen is not nonsense."
"One million yen... for me, it's not affordable. But for someone who loves fancy designs or consider cell phone as an accessory, one million yen is not nonsense."
1 comment:
One million yen for a mobile phone!! This is ridiculously expensive. Although uniqueness or originality is required by mobile consumers, I think this is a miss marketing. KDDI said that there are so many functions that customer cannot use fully, so they focus on less function and distinguishable design mobile.
Why don't they stick with "Easy-Phone" as below?
http://www.au.kddi.com/english/seihin/ichiran/kishu/k004/index.html#section01
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