Monday, November 22, 2010

SMM by Panasonic

Social media(Facebook)-based customer communications activities, so-called social media marketing activities, are launched within Panasonic Group.

This is an example of LUMIX(DSC).
http://www.facebook.com/mylumixclub#!/album.php?profile=1&id=108948288024

So far it has been quite successful to provide its Value Proposition.
Every "friend" posts his or her photos and comments nicely,creatively, and friendly.

I try to examine whether or not there would be potential risks and dangers to turn out to be a terrible mess like MOLSON CANADA.

1 comment:

parid.wazdi said...

Nice information Jun, and you have read and prepare about Social Media case study.