Today's users have become an integrated part of the information flow. They use their power to dismiss irrelevant and interruptive ads. In the era of applying IT and ICT in mas media, "you" the consumer has become a user. The users are the most powerful one in the market. No big suppliers can be able to control the market and advertising environment. It is the users to decide what to watch, when, where and for how long ... giving them the power to make or break any new product or brand.
Therefore, to become a successful marketer you need to understand the users. And viral marketing should be created for the interest of the viewers. Emails ads should only be sent to the people having interest and want to be in the list of email receivers). It will be an ineffective way to send emails wide-spreadly with no care of who are the receivers. So these are certainly be considered as spam emails. Those spam emails will normally annoy the viewers and leave a bad impression on the audience 's mind about your brand and company. Just imagine, everyday you unexpectedly receive hundreds of spam emails during a busy and hard-working day, how you will be frustrated and tired. You then will immediately throw them to rubbish.What a bad results for any ads!
In my country Vietnam, there are several internet service suppliers who provide ads through emails in the way that they collect email address (up to thousands, hundreds of thousands) and sell this database or deliver ad unprofessional way; bad in design, no good content, no impression but give the user no choice to decline the ads. They will possibly continue to be sent that kind of emails.
Therefore, to become a successful marketer you need to understand the users. And viral marketing should be created for the interest of the viewers. Emails ads should only be sent to the people having interest and want to be in the list of email receivers). It will be an ineffective way to send emails wide-spreadly with no care of who are the receivers. So these are certainly be considered as spam emails. Those spam emails will normally annoy the viewers and leave a bad impression on the audience 's mind about your brand and company. Just imagine, everyday you unexpectedly receive hundreds of spam emails during a busy and hard-working day, how you will be frustrated and tired. You then will immediately throw them to rubbish.What a bad results for any ads!
In my country Vietnam, there are several internet service suppliers who provide ads through emails in the way that they collect email address (up to thousands, hundreds of thousands) and sell this database or deliver ad unprofessional way; bad in design, no good content, no impression but give the user no choice to decline the ads. They will possibly continue to be sent that kind of emails.
In the view of the user, I agree with this saying of viral marketing that “For marketers, big ears are more useful than big mouths these days.”
Below is the famous brand name in Vietnam "Moment coffee" with viral marketing
http://uk.blog.360.yahoo.com/blog-OKcthZU9crKbb8_053WZE4xSLl98hOg-?cq=1&tag=moment
Below is the famous brand name in Vietnam "Moment coffee" with viral marketing
http://uk.blog.360.yahoo.com/blog-OKcthZU9crKbb8_053WZE4xSLl98hOg-?cq=1&tag=moment
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