Hey all,
I got this idea after mybrother was telling me how hillarious the new book by Raditya Dika that he read.
Let me introduce you to Raditya Dika, he is an Indonesian young writer / blogger. He is most likely to be popular amongst high school - university students. He began to write a blog in 2003 in http://www.kambingjantan.com/ (unavailable since 2007); his blog was basically telling us about his daily life (nothing sophisticated) however he has unique language usage and style which was popular amongst Indonesian youngster especially in Jakarta. It was so popular that the blog was updated into a book.
Now he has four books and has new website http://radityadika.com/ , and let me tell you why this is viral marketing..Well, all of his books were published by independent, not-so-well-known publisher which limited the advertising budget for his books, hence his blog is also used as his media promotion of the books and his events. Whenever information regarding new book or event uploaded, his fans begin to spread the info among their peers..
Viral marketing is a powerful tool since it basically diminish the "sweet" words of advertisement since it is communicated from someone you already know (friends, families)
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