In class, we saw a gorilla drums in the advertisement movie, and it reminds me of a very old Sony’s commercial message.
http://jp.youtube.com/watch?v=IKzNIP1x1R4&feature=related
This TV commercial message was broadcasted in 1987. At that time, this kind of TV CM was quite new, so it became very popular and greatly contributed to Sony and Walkman’s brand image. As a result, the sales of Walkman increased dramatically. ( I think it was not only in Japan.. Did you know that? )
The monkey closes its eyes and acts like a human being, and it really enjoys music.
In this point, I cannot help thinking gorilla’s movie to be an imitation… Am I too doubtful?
Anyway, we saw various examples of viral marketing, and then I would like to continue to study how to differentiate and how to protect intellectual property and brand image.
5 comments:
LOL. Nice one Ryota san. Looks like 'old wine in a new bottle'.
hei ryota san, im wondering is that real monkey?its neck looks like... anyway Sony could have conveyed its message....if monkey could get into the power of walkman why not human being..
Hi norazizah, he is the real monkey, Choromatsu. He was a professional performer and went all over Japan to perform, and died in 2007, 20 years after the TVCM. We were very sad at that time...
I was very much suprise when watching this. It is so strange and incredible that they can create this image to the customer. Anyone who watched this could never forget. They actually had got the perfect answer for their marketing campaign. And Iam so sad that he was gone too. Similar to that in my country is the raise of Heniken lover among teenagers after they caught this ad
http://jp.youtube.com/watch?v=xZbfGLbTKyw
There is nothing new in the world today. Everyday, every second imitation and imitation. It is impossible to differentiate if that is original or imitated. :)
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