Ever heard of Guerilla marketing? (If not you better Google for it or at least click on the hyperlink). This posting will highlight one such example of guerilla marketing (aka G-Marketing). These days gaming is one of the most profitable industries in software development. Below are two examples of how games are being used as a marketing medium.
1, In this article 'Playing along' from the Economist(one of my favourite magazines) there are several examples of how games are boosting music sales for some artists. Not just new bands but even popular and established artists like Aerosmith use this medium.
2, Another field in which gaming is used as a marketing medium is Politics!. Recently I read an article in gigaom.com, where there was an article about Democratic Presidential candidate Barack Obama campaigning on Xbox 360. According to the Economist you can even' ... register to vote in the presidential election and to participate in opinion polls and online forums'. (this article gives a good introduction to understand how gaming is used for business)
What do you guys think? Will this trend continue or is it just a fad ?
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