www.gogo.mn is one of the most popular web portals in Mongolia. It belongs to the mobile operator company Mobicom Corporation, where I work. Gogo.mn offers various features and services like ringtones, mobile games, contents to download, file sharing, sms sending, web email, and etc. which are available for Mongolian language speaking users all around the world free of charge. For example, customers are able to send free 5 SMS to Mobicom users by signing up for free web email service at mail.gogo.mn. Mobicom's customers are also able to send SMS responses to their email address. And every time when mail users receive SMS response, they get promoted by additional free SMS.
The service became very popular among all Mongolians who reside outside of the country as well as among teenagers. In my point of view, this free SMS service brings following benefits to the company:
- Viral promotions: both network and word-of-mouth
- Related to the previous effect, it attracts new customers
- Generates additional SMS traffic
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