will inbound marketing on its own really work?

this is the question that was in my head after reading the case. i mean, even the hubspot people were toying with the idea of doing some outbound marketing themselves to boost their business. the fact that they themselves even had the audacity to think of it and let it be written in a case is a signal that perhaps inbound marketing alone might not be enough. these are hard core people who shouldnt even be tinkering with such thoughts. while they had success stories, they acknowledge the fact that their customers mix in and out in their marketing mix. there's an angle you can work the inbound thing but i think outbound is far from finished. at the end of the day, i think the choice is still fundamentally connected to the type of business and this dictates whether you go inbound, outbound, or both.