TOYOTA launched a new TV commercial. It is very easy to understand what it thinks.
http://www.youtube.com/watch?v=hVMhxu9NXTE&feature=colike
Ten years ago, most of male university students put a high priority to get driver's license during their university days, and eager to have their own car in Japan. But the tendency is decreasing in these ten years.
TOYOTA targets these young men to expand car industry market by directly describing "30 years old" to Nobita. And it is also the evidence that TOYOTA has become No.1 automobile company in the world.
2 comments:
There should be some offer like, "Buy Toyota and get Japanese Driving License Free".:)
At least they will be able to sell one more car.
Kotler said that one of effective marketing strategies for market leader is to make effort to spread market scale. According to his theory, it is reasonable not to say "Buy Toyota".
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