Done, the travel industry was one of the earliest to subscribe to e-commerce. Seen, e-commerce became a very fast growing sales medium. Proved, airlines were better protected from various logistical problems faced by other industries as they evolved in online sales.
Yet, when all things began to mechanize, the experts get lost in the midst of stats, need to sit down again to search for where else to improve on. "Convert these clicks to SALES,"clients like Air France mutter. As the list gets to the bottom, what becomes top important after all remains human i.e. personal preferences, behavior, etc. Then machine intelligence struggles to assign them metrics for business results.
It amuses me how this cycle gives breath to e-commerce. And the competition is fierce.
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