Does this constitute an invasion of privacy? Some might think it does but some might feel that the gathering of those information is harmless. Either way, do the business marketers have to the right to gather information from users 'without' their consent? What do you think?
Sunday, November 13, 2011
Personalization VS. Privacy.
As you all know, "personalization" is the process of tailoring webpages to individual users' characteristics or preferences. Thus, "cookies" is one of the common tools used to implement the personalization or customization of the websites. If not do not know, cookie is a small piece of information written to the hard drive of an Internet user when they visits a website. Cookie files are extremely small and can contain a variety of information, for example, the name of the website that issued them. where on the site the users visited, passwords, and even user names and credit card numbers that have been supplied. This is how marketers could customize their webpages. However, there are concerns about the "privacy" of the users because the cookie is stored in the users's computer 'without' their consent or knowledge.
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2 comments:
This is very important and good point that the cookie’s functuon is stored in the our’ computer 'without' our consent or knowledge. Sometimes we can see the alert "You give us the permission this password memorized by the computer" during the transaction or access to the closed HP, but it only one time shows up at the beginning of access. I almost answer "no", and usually type my password everytime. I cannot decide my opinion if it is good or not.
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