My company, Daiwa House, is a real outbound marketing oriented company. If a sales rep worked at his/her office in the afternoon, managers always say,” Why are you here? Your battle field is outside the office, isn’t it” , even when he/she has an important office work.
Managers justify it by saying that our competitive advantage is human resources. Houses are the most expensive shopping for most people in their life, thus we cannot sell a house without being trusted by a customer.
It seems reasonable, but I think, it means we have no product advantage, doesn’t it? Can we compete with our real value we provide? Or are we like pets.com? Is it the reason why we show such a funny CM on TV without referring our products?
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