Mobile Usage Statistic

• There are 5.3 billion mobile subscribers worldwide = 77% of the world population. Growth is led by China and India.


• Mobile devices sales rose with smartphones showing strongest growth.


• Half a billion people accessed mobile Internet worldwide. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.


• Many mobile Web users are mobile-only = they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.


• Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads. In the US over half of U.S. mobile ad spending is local. Asia – Japan particularly – continues to dominate global mobile ad spend.


• Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.


• Paying by mobile (m-payments) will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015. Purchasing digital goods is the largest segment ahead of physical goods, near-field communications (NFC), m-banking and money transfer. Biggest market today is Japan, but in the future could be China.