We finalized analysis of Air France only based on case document and date. Q4 of this assignment was most difficult for me. According to Air France HP, it has point(incentive) system for B2B customer and practices B2B marketing by using social networking media. Marketer need some techniques to give us awareness through the pay-per-click campaign or sponsored search of search engines. However I noticed making repeater (advocate?) is more difficult than just giving awareness through this Homework because In E-Commerce, customers always can compare service or price and switch the company easily.
http://www.airfrance.co.uk/GB/en/local/avotreservice/entreprises/bluebiz_programme_airfrance.htm
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