Our group answered “the social network could be useful for expanding B2B business for Air France” for Q4 of previous assignment. However I don’t have any confidence of this answer. This question continues to be on my mind, so I tried to search some examples of B2B Company’s Facebook page.
(e.g.1)
https://www.facebook.com/Cisco?ref=ts
Cisco” is the big company which designs and sells networking, and communications technology and services for mainly B2B customer. Cisco updates its news of new products ,event information etc on facebook. Cisco has already gotten about 230,000 fans on the Facebook. I don’t know how many people (company) have become customers out of 230,000 fans, however, I was very surprised at this number despite the fact that Cisco doesn’t have any channel to directly connect to cunsumers. In my opinion, Cisco uses this homepage to have a good relationship with customer and to give awareness for people(brand building)
(e.g.2)
https://www.facebook.com/ernstandyoungcareers?ref=ts
I have another example, Ernst & Young Careers which provides Financial Accounting Advisory Services. This company focuses on the recruiting of human resources by using Facebook Homepage. The candidates post questions or requests for company or exchange their infomation on Facebook. This is unique example of B2B company’s usage of Facebook. This usage is targeted to very specific area, acquisition of human resources.
The way of using social media depend on the company. However we can use it for B2B business through this net surfing. I think social network media has a lot of potencial for B2B business.
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