Considering value proposition means to live in an entirely different world for me, who has worked in Human Resources Department and always looking at inside of our company from inside. Now I’d like to consider value proposition of my company.
My company, Daiwa House, mainly provides high-end individual houses. Its values are, I think, security, safety, comfort and status.
Watching my company’s TV advertisement, it tends to feature a fun or comedy.
http://www.daiwahouse.co.jp/ad/cm/herosono4.html (Sorry, only Japanese)
Most of my friends outside my company say,” It’s very funny. I like it”.
However, is it right thing to do? Does it contribute our marketing?
Or, is it art?
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