Today, I just read about a plan of JK Rowling to sell Harry Potter Ebook on a website "Pottermore" in October. Her plan has a purpose to give easiness for Harry Potter fan to read the story wherever they are. By Pottermore, JK Rowling will also try to build a loyalty of Harry Potter fans by adding their comments, drawings and any other contents in its website.
Here is JK Rowling announcement in Youtube when releasing "Pottermore" :
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A unique point of marketing strategy in Pottermore website is only selling ebook without providing an electronic sales service for physical book. Nevertheless, in this site, the readers will also find links to publishers websites.
By the marketing strategy, in my perspective, I found values as follow :
1. Fast (the reader no need long-await-time to get it)
2. Satisfaction of Harry Potter fans ( For those who can not obtain a physical book)
3. Easiness ( It can be access anywhere with internet connection )
4. Sales scope ( ebook is sold cheaper than physical book)
Although ebook as one of new digital generations give higher values than physical book, the reader have diversely satisfaction. As for me, somehow, having physicals books always be the the top of my satisfaction.
Other Source : http://www.libraryjournal.com/lj/home/891101-264/j.k._rowling_to_sell_harry.csp
1 comment:
Isn't Pottermore an online experience? People need to sign up for it, and they receive special usernames. That drives it slightly further than being just an e-book, in my opinion. :)
On this subject though, there are many authors who are taking a new look at how to sell books. With book piracy on the rise, authors need to find new ways to entice readers.
One author, Cory Doctorow, has decided to release all of his books for free, under a "creative commons" license: people are free to copy, distribute, and transmit the work. In this manner, he's trying to generate good will. While it makes it easier for people to pirate his works, he also knows that most pirates were not potential customers, and that some people, having enjoyed his work, will later go on to buy hard copies or legitimate e-book copies.
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