It looks like a marketing plan is a tedious work of a geek. The details inside this plan could be highly densed with situational analysis, financial study, market profile, network profile, forecast, performance and budget implementation plans, etc. etc. Taihen. I wonder how a simple brained business starter can afford to launch his venture not knowing how to draw this plan. And more wonders at how mere high-school grad chinese traders had conquered large businesses in our country not even knowing how to speak our language or that of English.
What if I did not take this MBA program, where will my future business go? Gosh, business is so technical. =(
Is it really? Or, the schools are just making it so....
2 comments:
Great points Jennifer. Is a Marketing Plan required for starting a successful business? What do others think about this?
If we go by experience, a lot of successful businesses have started without a marketing plan. with mere guts fueling their passion, some have erected empires. could this be a simple case of luck? maybe. there are moments when the stars just align and destiny beckons. or maybe the idea was simply a great one and it hit the nail on the head. whatever the reason, bottomline is, you can have a successful business without a marketing plan. But then again...
maybe they actually had a marketing plan (or the broader business plan)---but not in the format preached in business schools. most likely, its not even written, it was simply in their heads. i dont think they mindlessly opened a business without even thinking. and in this thought process, there are possibly bits and traces of a barebone marketing/business plan. while some of these successful businessmen never attended business school (some are even dropouts and worse, some dont even have an education), some of the logic/dogma in marketing plans are common sense. if you think about it, these businesses were actually well thought, its just that they never wrote their plan---the blueprint was in their heads.
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