The success viral marketing compaign of cellphone card provider company"XL" has come from its CM series in beggar version. The company's purpose was to campaign its slogan as the cheapest cellphone card service provider. So... the creative concept in this CM has been realized by a beggar who can always be able to use XL card because of its the cheapest call and sms services for 24 hours. This CM easily reach Indonesian customers with characteristics : used prepaid card service and tend to vary cellphone card depends on its benefit offered. The true impact that I knew was many employees in my previous company changed their cellphone card or bought additional cellphone to enjoy XL benefit. What incredible !!
Here are the series of ProXL CMs :
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