The
rapid development of Information Technology (IT) and advanced computer aided
design make it possible for Hong Kong jewelry manufacturers to upgrade their
marketing capability from traditional face to face bargaining to web-enabled
real time advanced 3D interactive marketing and commerce. The objective of this
project is to develop a 3D real time Internet based Business-to-Business
marketing model customized for Hong Kong small and medium sized jewelry
manufacturing enterprises.
The system involves 3D computer aided design
technology which allows real time rotation of the design for better viewing
from any angle; standardized jewelry design templates including textures,
colors, and various types of gems and settings. All of these are designed based
on Internet technology. Buyers can customize their favor design and place order
at any time anywhere.
Therefore, this web-enabled 3D interactive marketing and commerce
system can strengthen local jewelry manufacturers' competitiveness by lowering
the cost of new product development and increase the market accessibility via
World Wide Web.
1 comment:
It is one type of surviving method of local business. All local companies can use this type of IT technologies, but I think this marketing strategy success depends on the price especially luxury products. Basically, one to one business have a big margine to make small business, and some advantage to get the enough profit taking over break-even point. We can't do this marketing method for common products.
We have to think about the contribution margine at first, because this margin decide how much marketers use the budjets to improve the marketing strategy with attractive campaign.
This is the good case for thinking about marketing method. Technology offen make a miss take for marketers. If we do this method for local manufacturers which make a hand craft souvenir, we fail that. Because general customers don't know the value of souvenir and how mach this souvenir cost to make that. We should consider the external situation of such industry at first.
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