I saw this interesting article that seemed to be a fusion of two trends: growth of online commerce and the importance of green business.
(in Japanese)
http://www.dreamnews.jp/?action_press=1&pid=0000023134
Basically, a company gives a green certificate for the purchase of a 'green license' meant to improve the image of the licensee. The company then uses part of the license fees to fund environmental activities. This seems to be a very easy way for small online businesses to take part in CSR and improve their image in the eyes of consumers.
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