This coming Monday, our e-marketing class will talk about marketing plan and strategy. This is very interesting topic for me. I have no background about marketing, so I searched for the meaning of marketing strategy and found a Thai-language blog talk about successive marketing in this advertising. From a lot of comment in Youtube, and public webboard, after watched this drama everyone feel that "I want to buy a ticket to Thailand right now"
"Hearing the Sunshine", is the name of mini drama produced by Tourism Authority of Thailand (TAT) The purpose is for promoting travelling place in Thailand. Actually TAT have produced the spot advertising for travelling every year. But it's not much interesting because it's all same theme, not attractive. This is the first time that they made a drama to reach target customer, and they got very good feedback.
I think drama and marketing is a good combination. Enjoy watching.
Below clip is a short version, the full version have 7 short stories. You can see it all from my blog here :
http://thaitoyou.blogspot.com/2011/06/hearing-sunshine-by-amezing-thailand.html
No comments:
Post a Comment