According to JupitarResearch, viral marketing has failed in delivering a brand over time. It found that only 15 percent of campaigns achieved the goal of having consumers pass along the brand message.
For more information, please follow the link:
http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070904005784&newsLang=en
Also, here are some of the viral marketing sites that I found quite interesting:
http://www.areyoucorruptenough.co.uk/
http://amnesty.textdriven.com/guantanamo/home/
http://www.msdewey.com/
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