Toyota Customer Loyalty

Building on what we talked about last week, here is a very interesting article about quality problems at Toyota and customer loyalty. I highly recommend you read it.

Link to The Economist article

Additionally, consumers are using the web to condemn the company for what they see as its hypocrisy: www.truthabouttoyota.com. It will be interesting to see how this affects consumer loyalty Automobile companies like to keep consumers in the "family".