Microsoft has released a beta version of it new web analytics tool called Project Gatineau following in the footsteps of Google's Google Analytics.
"Project Gatineau will provide marketers with information on whether users came to a Web site via e-mail, paid search, banner campaigns, offline campaigns, or other means. Funnel reports provide insight on how they left and what pages they requested. The system also ties information to personal profile information gathered through the Live ID system if the visitor has one. Previously known as Microsoft Passport, Live ID stores data on users including sex, age, income and location. The overall goal according to Ian Thomas, director of customer intelligence at Microsoft, is to allow marketers to accurately track which campaigns see the highest conversions"
http://www.clickz.com/3627474
http://blog.webanalyticsdemystified.com/weblog/2007/09/exclusive-microsoft-gatineau-presentation-and-screen-shots.html
http://advertising.microsoft.com/gatineau
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