I found this article on The New York Times about Cyber Monday, a new favorite destinations of American online shoppers. Basically, Cyber Monday is a kind of website that gives you a quick of overview of which retailers are doing promotion and how much. People get special promotion by going to the retailers through this website. A small gimmick, but the site has become big, and it is said that Cyber Monday Sales would account for 12 percent of the total online sales revenue this season.
Is this a good way of doing B2B or is it just Hype?
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