Dear readers I found a valuable article on Harvard Business Review website about the relationship of customer loyalty and profitability.
The article says that much of the common wisdom about customer retention is bunk. To get strong returns on relationship programs, companies need a clearer understanding of the link between loyalty and profits.
Let's read the complete article on the following link.
http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=R0207F&ml_action=get-article&pageNumber=1&ml_subscriber=true&referral=2533
1 comment:
Thanks for raising this point. This article again shows, that there is a strong need for marketing performance measurement and quantitative analysis of your customers and sales as is slowly taught in today's business schools. Following this segment specific targetting and marketing have to be done in order to deploy valuable resources where they are needed.
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