The Future of Digital Marketing: Pakistan 2015 - Mobile Connected Devices
“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers”. "Trevor Edwards, the vice president of Nike in October, 2007"
Expect 15% of all advertising in Pakistan to shift to digital, interactive, mobile, social and online video over the next five years.
The Ubiquitous Mobile Eco-system
If you think the Telecom sector is huge right now, wait for a few years. With close to 60 million phones and 90 million SIMs providing the foundation, already without a doubt the next big thing is going to be mobile. You maybe getting tired of hearing about how it’s going to happen, but it is coming and coming soon and it’s going to be not just about phones, it will be an entire ecosystem built around the mobile – any service, anytime, anywhere and on any screen. Bring in location based services, m-commerce and Proximity forms of marketing enabled by a million strong SME sector and it’s a no brainer that mobile-assisted shopping will be integrated into the physical and m-commerce especially will become a necessary part of multi-channel retailing and an important component of Point of Purchase Promotions. With that we can portend the rise of mobile comparison shopping, mobile coupons, mobile affiliates and ever more SMS services. Add in social networks which are being promoted on even the Chinese mobiles, we can easily perceive that social media and social commerce on the mobile device will be a big part of our marketing efforts. For the marketers the challenge in this regard will be even more platform fragmentation.
Statistics on internet penetration and facebook:
Is the facebook future trend in Pakistan? I will answer the class.....
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