I can see E-Marketing growing even greatly in the coming years as the internet users have proven to be increasing drastically over a few years according to http://www.internetworldstats.com/emarketing.htm thereby making it their lifestyle to almost do everything over internet as they find it convenient to do so.
This behavior has even been facilitated by enabling the use of internet over most of the smart phones.
Since a phone has also proven to be part of most of people’s lives according to http://www.idc.com/getdoc.jsp?containerId=prUS23028711.
They have also seen it as a tool they can use, just to mention a few, as an e-wallet and teleworking, where they can contribute to an important debate while travelling thereby saving the time in waiting for someone until they back in the office or have access to computer to access their e-mails leading to a effective use of time.
However in E-commerce, this can only grow depending on country by country, as almost all the financial transactions depend on the use of credit cards to do a payment on a product or service. Looking at countries like Malawi where the use of a Credit card is still proven to be a challenge due the economical and the infrastructure limitations, the impact might not be the same, unless there is an alternative way to settle the payments.All in all globally it will definitely continue growing.
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