In the near future, what customer will value the most is convenience. Because they are very busy, they want to be able to shop from everywhere but still feel like they are in the actual store or shop. They want to be able to see and look around the products and observe them from a remote area.
For example, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
Or you may do not even need the new technology. By using the existing technology like QR code and smartphone, you can do the new way of marketing.
Tesco placed placing virtual displays that feature over 500 of the most popular products carried in their conventional Tesco Homeplus stores. The walls of the subway station are very convenient place for people to do their shopping while waiting for their train. Customers can scan the QR codes using the Homeplus app on their smartphones and get delivered right to their doorstep.
What marketer should be concentrate on is content marketing and inbound marketing. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
I believed that those existing channels are still essential for e marketing. The website with high CTR, low bounces rate, broad web-presence, niche web-presence and original content will outperform. So e marketers should focus on to provide information that is
- Personalized
- Comprehensive
- Fresh
- Relevant
Search engine optimization:
- Search engines will remain primary mean of getting information
- People will click on the relevant ads and the PPC costs will remain reasonable
- Fresh content and relevant links will still rule the internet
- Search results will get more personalized and area specific
- Publishers and brands are expected to deliver more personalized, most comprehensive, fresh and relevant content to get indexed in search engines
- Blogging is a way to update your website periodically with fresh and unique content so blogging will help driving visitors to website
Email marketing
- Integrating social media along with email, for example, Google buzz
- Value -> builds easy to use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately
Social media networking:
- Social media networking is in its initial stage, it has yet to evolve, and many a things are yet to come
- Future of e marketing is going to be effected mostly by social media networking
- Social networking websites are an effective way to take feedback of product or services
Mobile Marketing
- Nowadays many people are carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the website
- Low-cost mobile marketing like mobile websites, mobile email marketing, mobile text messaging, mobile application development and area specific marketing
- Smart phones are opening new channels like SMS, mobile pages, online sales collateral, and virtual couponing or money mobile technology, which will simplify the reach to the targeted audience/ customer
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