Recently, there are facial recognition technologies around life. For example, digital cameras; when we take a picture with digital camera, digital camera detects our faces by using facial recognition technology. The technology adjusts auto focus to our faces. It prevents for out of focus.
Now, the technology is introduced to marketing field. For example, digital signage; it means electric advertisement. Some digital signage systems have facial recognition technology. When people watch the digital signage, the face recognition technology catches the faces and then analyses gender, age, and so on. And then, the signage starts advertisement which is suitable for the watching people.
Another example, some shopping malls set cameras with facial recognition technology at entrance. By using cameras, they can know how many customers come to the shop or how many times specific customers come to shop in a month. Moreover, some shops set cameras each around corners. By using the cameras, the shops can recognize customers’ consumption behaviors. The shops use the data in their marketing strategy.
In future, facial recognition technology will be exploited various marketing field more and more.
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