What are the best ways to boost your position in Search Engines? What Keywords should you use on your web pages? And which tools should you use to improve the quality of backlinks?
Answer for the above questions is the following link which contains a list of the most useful SEO Tools, developing and optimizing the website,
http://www.seocompany.ca/tool/seo-tools.html
Monday, November 2, 2009
viral marketing
I have never heard about the word viral marketing untill last class. Before and after the class, I search some web-site in order to understand in more detail. Then I found one interesting site which we can analyze the effect of this marketing method. Through this site, we can understand how many times was it viewed with a time series, how many blog was it posted, how many comment, what kind of people (language) accessed.
http://viralvideochart.unrulymedia.com/
http://viralvideochart.unrulymedia.com/
Affiliate Programs? Smart channels for the destination profit!
In the next class we are going to discuss the importance of Affiliate programs in Marketing.
If you (like me) have confuse ideas on this topic, have a look of these links:
Affiliate Programs appear to be more than integrative parts of online advertising and Search Engine Marketing. They seems to be smart channels to sell products to the target Market!
Sunday, November 1, 2009
What is Black Hat SEO?
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
•Breaks search engine rules and regulations
•Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
•Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
•Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.
•Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
•Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
-Source : websearch.about.com
Read more
•Breaks search engine rules and regulations
•Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
•Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
•Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.
•Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
•Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
-Source : websearch.about.com
Read more
How to market your business using online forums?
One of the important applications of Internet forums into business is called online forum marketing. It is an easy way to socialize, make connections and promote your business effectively both in terms of ROI and business opportunities. The start-up cost of forum marketing is very cheap or even free of charge but the opportunities to attract and influence to audience is huge. However,there is very little tolerance for abuse here.In order to prevent potential threats and take these advantages from online forums,in the article,Gregory give us 12 keys to build a sucessful forum marketing online.
Ethics risk of viral marketing
Viral marketing has been very popular in business environment nowadays. The majority of Wwebsite marketing managers have become aware of the power of the electronic word of mouth phenomenon on Internet.
But I think most of the users of facebook or this kind of websites have faced this kind of bothering of receiving unwanted invitations and junk mails. Some of ethical concerns with viral marketin is spamming, which is the inappropriate attempt to use a mailing list, or USENET or other networked communications facility as if it was a broadcast medium (which it is not) by sending the same message to a large number of people who didn’t ask for it. Thus viral marketing may risk not gettingr customers' favor even if it can reach them effectively.
But I think most of the users of facebook or this kind of websites have faced this kind of bothering of receiving unwanted invitations and junk mails. Some of ethical concerns with viral marketin is spamming, which is the inappropriate attempt to use a mailing list, or USENET or other networked communications facility as if it was a broadcast medium (which it is not) by sending the same message to a large number of people who didn’t ask for it. Thus viral marketing may risk not gettingr customers' favor even if it can reach them effectively.
Search Engine Click Fraud
If you play the World of Warcraft, you may have heard of Chinese gold farmers whose business model is based on harvesting virtual goods and currencies and sell to other players for real money. But if you use search engine marketing to promote your product or service, you may have to be mindful of the Chinese click farmers who set up a legend of ad carrying websites and recruit college students to click them. More than 1,000 people setup over 10,000 websites and logged $3 million dollars worth of clicks on 2,000 advertisers in 2 weeks over 200,000+ IPs! The full story found here:
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